GARCIA
PORTFOLIO
Cleveland Cable
Dubai Showcase
FINAL ANIMATION
Using Adobe After Effects, I built a clean, vector-based map using the official brand colours to smoothly animate the travel routes and transport methods. To solve the issue of multiple screen sizes, I created a flexible layout that keeps all key map elements perfectly framed, whether projected onto a massive wall or shown on smaller screens. The final result is a sharp, high-energy loop that strips away map clutter, allowing the Dubai audience to instantly digest the brand's global reach in seconds.
BRIEF
A short, snappy motion graphics animation designed for Cleveland Cable’s showcase event in Dubai, showing exactly where their products travel and how they get there. Using moving map elements in the official brand colours, the visual journey is built to be simple and easy for viewers to digest at a glance. The animation is designed to loop continuously throughout the entire event and is engineered to scale perfectly across multiple projectors and different screen sizes around the venue.
CHALLENGE
As a motion designer, the primary challenge is balancing a complex global supply chain map with a "short and snappy" runtime. Distilling vast geographic travel paths and multiple transport methods into a simple visual that viewers can instantly digest at a glance without cluttering the screen takes strict visual restraint. Furthermore, designing for an event with mismatched screen sizes and projectors means the composition must be built completely adaptively. The key map elements and brand typography have to be carefully framed so they never get awkwardly cropped out, whether they are being projected onto a massive wall or displayed on a smaller, uniquely shaped screen.