GARCIA
PORTFOLIO
Spensleys Emporium
Event Designs
Summer Jam
A fast-paced social media design system for Stereo, a weekly nightclub night featuring rotating themed events. The primary goal is to drive consistent attendance by reminding the public that the event runs every single week, regardless of the theme. To achieve this, the campaign relies on a dynamic template system that blends bold, theme-specific graphics with flexible placeholders for high-energy photos from the previous week's party, keeping the content fresh yet instantly recognizable.
Theme
The aesthetic centers on a vibrant tropical vibe infused with rich purple hues, styled like a summertime scrapbook. The layouts are layered with playful, summer-themed sticker elements—such as palm leaves, sunglasses, and retro graphics—paired with polaroid-style photo frames. This distinctive combination gives the promo assets a sun-soaked, tactile feel while the deep purple tones keep the artwork feeling premium, nocturnal, and perfectly suited for a nightclub environment.
Event Designs
Yoyo
A dynamic weekly social media campaign for YOYO, a high-energy student night designed to keep university crowds coming back week after week. The creative strategy emphasizes the night's changing weekly events and rotating themes, keeping the branding fresh, accessible, and highly appealing to student culture. The design system uses flexible templates that allow for rapid weekly updates, highlighting the upcoming theme alongside high-energy photos of students from the previous week to drive continuous engagement and ticket sales.
Theme
The aesthetic centers on a bold, cartoony style utilizing a vibrant, high-energy bright color palette. The layouts are packed with playful, animated-style graphics and custom sticker elements that give the artwork a fun, youthful edge perfect for a student crowd. This hyper-bright and clean cartoon look ensures the promo assets instantly pop on mobile feeds, creating a loud, welcoming, and high-visibility visual identity that perfectly captures the fun of the student night.
Event Designs
Revolver
A distinct, edgy social media campaign for Revolver, a weekly club night that blends punk attitude with cabaret flair. Designed as a bold alternative to the average, hip-hop-dominated nightlife scene, the event targets a wide, diverse demographic looking for a genuinely unique and theatrical experience. The creative strategy uses high-impact templates that highlight the night's unconventional entertainment and rotating sub-themes, driving consistent curiosity and ensuring the public knows this unique alternative is happening every single week.
Theme
The aesthetic centers on a bold, hyper-bright look packed with traditional, tattoo-style assets. The layouts feature clean, high-contrast illustrated elements—like classic flash art, bold linework, and striking graphics—paired with an intense, vivid color palette. This unique blend of punk tattoo culture and vibrant, high-energy tones creates a loud, theatrical visual identity that perfectly sets the night apart from standard club promos and instantly captures the unconventional spirit of the event.
