GARCIA
PORTFOLIO
DRIVE/Smart Driving
BRIEF
Designed seasonal animated campaign content for DRIVE / Smart Driving focused on promoting the flexibility of training to become a driving instructor around your own schedule. The concept followed relatable everyday lifestyle moments, showing people getting on with daily life while reinforcing the message of building a career in your own time.
CHALLENGE
The main challenge was communicating the flexibility of becoming a driving instructor in a way that felt relatable, engaging, and different from traditional recruitment campaigns. Rather than focusing purely on the career opportunity, the challenge was to visually demonstrate how the role could fit around people's existing lifestyles and personal commitments.
The campaign needed to balance clear messaging with a creative concept that would capture attention, using seasonal themes and everyday scenarios to show the freedom of building a career on your own terms while keeping the brand message consistent throughout the animations.
Flexible Instructor Campaig
SOLUTION
To bring the flexibility of the role to life, I created a series of animated scenes showing people carrying out everyday activities while making their way towards their instructor car. The concept focused on the idea that becoming a driving instructor can fit around your lifestyle, using relatable moments to communicate freedom and flexibility.
The scenes were adapted around seasonal changes, with each animation featuring a different environment and atmosphere — from summer beach walks to autumn landscapes and winter settings. This allowed the campaign to stay fresh throughout the year while maintaining a consistent visual style and reinforcing the message of building a career on your own schedule.